Healthcare Organizations Beware: Online Tracking Technologies Remain a Point of Emphasis

The OCR's 2024 guidance surrounding the use of online tracking technologies by healthcare entities addresses the balance between digital innovation and patient privacy, focusing on compliance with PHI disclosures and marketing practices. Entities must review online tracking usage, ensure HIPAA-compliant authorizations, and enhance privacy measures. This guidance mandates a proactive approach to safeguard patient data amidst evolving digital landscapes, urging healthcare providers to align technology use with stringent HIPAA standards for data protection and privacy.